From the Blog

Chicago Agent Magazine 2016 Agent’s Choice Awards Finalists

We are so honored to have three of our client’s in the top three finalists for the Chicago Agent Magazine 2016 Agent’s Choice Awards!!! Congratulations to Baird & Warner, nominated for Best Brokerage Website, Millie Rosenbloom, for Industry MVP City and Sergio Eguiarte, for Best Agent Website. Looking forward to taking home the wins!

If you missed the announcement, check out Chicago Agent Magazine’s Facebook Live.


Tips for Instagram 2015-2016

We’ve found these 10 tips from Union Metrics to be helpful when trying to build your presence on Instagram.

  • Post content outside US business hours. Instagram is most active on nights and weekends.
  • Post 1-2 times a day to get the most engagement per post.
  • Don’t stop posting for long periods of time or you will lose followers.
  • Post more photos than videos, as photos get more engagement than videos do on Instagram.
  • Post only high-quality imagery using the Instagram aesthetic. Filters are not necessary.
  • Use 3-10 hashtags per post. Don’t go crazy with 25 hashtags; it’s annoying and doesn’t gain you anything.
  • Try a mix of hashtags to find out what works best for you. There is no one-size-fits-all hashtag.
  • Consider adding hashtags in a comment separate from a post’s caption.
  • Don’t add new hashtags to older posts. They won’t be discoverable in Instagram’s search.
  • Try new things to find out what works best for your audience.If you have any questions or need help maintaining your Instagram account, please contact us.
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SEO Tip of the Week: Where to include Keywords

Include your target keywords in your title, H1-6, META description, and in the URL.  (Source

The importance of testimonials on websites

It’s difficult to part with hard-earned money. You work long, grueling hours to keep that cash flow cycling in your direction. So when you spend it on things that don’t involve a mortgage or keeping your electricity on, it’s understandable that you’d want to make sure you’re putting your money in the right place.

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The brief history of marketing

The marketing process is older than you may think.

Since the invention of movable type in 1450, media has influenced potential consumers to buy certain products and services. Following the mass production of the printing press, magazines, posters and billboards began to gain in popularity as ways of advertisement before the turn of the 20th century. In fact, posters became so popular in London that they were briefly outlawed in 1839. With further technological advancement, targeting greater audiences became easier. By 1950, radio, television and telemarketing became common practices managed by marketing departments. By 2000, internet, email, and search engines began to further assist companies in developing their target audiences.

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