Tag: Lpdeezign & Marketing

The brief history of marketing

The marketing process is older than you may think.

Since the invention of movable type in 1450, media has influenced potential consumers to buy certain products and services. Following the mass production of the printing press, magazines, posters and billboards began to gain in popularity as ways of advertisement before the turn of the 20th century. In fact, posters became so popular in London that they were briefly outlawed in 1839. With further technological advancement, targeting greater audiences became easier. By 1950, radio, television and telemarketing became common practices managed by marketing departments. By 2000, internet, email, and search engines began to further assist companies in developing their target audiences.

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Blogging According to Google

It seems fairly obvious that Google is the giant when it comes to web searching and ranking sites. Of course there are other search engines out there such as Bing, Yahoo, etc.; however, Google has managed to completely dominate the online search engine world.  If you are not writing and doing as Google says you should do, then you are missing out on what surely can be revenue-generating opportunities for you or your business.  Within the following  article, an expert teaches us the key best practices associated with blogging and how it all relates to the process in which Google, and other search engines, assign rankings and recognize your blogs.  READ MORE…

 

Learn From These 5 Innovative Mobile Marketing Campaigns

The term “mobile marketing” previously referred to phones, but alas, this is no longer the case.  These days, one could be referring to an iPad or maybe not even a phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three!

As the definition of “mobile” evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to one’s ideas.

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Mission & Vision for Brand Strategy

Mission and vision statements are two other important factors to add to your company’s website to optimize your brand strategy. Each are made up of one to two sentences describing a business’ noncommercial reasons for being, and it should include the overall function, purpose, and aim of the business. Mission and vision statements are so vital primarily because it tells clients exactly what your business is all about; it gives them a precise reason for why they should choose to hire you for service. Also, it is entirely valuable for you and your employees to use them as a reference in order to maintain focus, organization, and stability within the company so that you can all work as a team towards one unanimous goal.

The mission and vision statements combined should answer the following questions:

1. What do you do?

2. How do you do it?

3. Why do you do it?

4. For whom do you do it?

5. What will you do?

Use your own answers to these questions as elements for your business’ mission and vision statements. Let’s use Lpdeezign & Marketing, Inc.‘s mission and vision statements to exemplify:

Mission
We are dedicated to providing our clients with comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results. We are in business to improve your business.

Vision
Our vision is to ensure your brand will stand out by innovating creative solutions that will effectively communicate you to your audience.

 

1.  What? “Comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results.”

2.  How? “By innovating creative solutions that will effectively communicate you to your audience.”

3.  Why? “We are in business to improve your business.”

4.  For whom? “Our clients;” “your brand;” “to your audience.”

5.  Our will? “That will effectively communicate you to your audience.”

Think of the mission and vision statements as a promise that you cannot break to your clients. Every word in those statements must be applied for when you are conducting service.

Tip: Before starting a new project or working with a new client, read over your mission and vision statements so that you know exactly what you need to focus on.

Come back next Friday for a brand new Brand U post!

 

The Power of Video Marketing

Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase online presence and more. In essence, video marketing has the potential to do it all!

You can read the full article by accessing the following: The Power of Video Marketing

Graphic Design Chicago

What is “Branding?”

Welcome to Brand U Fridays, Lpdeezign & Marketing, Inc.‘s weekly tip for strategic marketing, creative solutions, and unique branding! Every Friday, we will post a new tip about how to create, communicate, deliver, and exchange services and/or products that benefit clients, partners, and, generally, society.

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What is “Branding?”

Welcome to Brand U Fridays, Lpdeezign & Marketing, Inc.‘s weekly tip for strategic marketing, creative solutions, and unique branding! Every Friday, we will post a new tip about how to create, communicate, deliver, and exchange services and/or products that benefit clients, partners, and, generally, society.

So what does the word “brand” mean anyway? According to the American Marketing Association (AMA), a brand is a name, term, sign, symbol, design, or combination of those intended to identify the goods and services of a seller, as well as to differentiate themselves from other sellers. Basically, it gives a business a unique image to make its offered services stand out from competitors’ services. Good branding is so important for a company to have because it is the representation of that company andhow people remember it. Let’s put it this way:  it is the first and lasting impression of your company and its services on prospects and clients. If your company doesn’t leave a good impression on others, how would you expect them to be interested in your services?

Below are five objectives that optimal branding should achieve:

  1. Clearly and consistently deliver marketing strategies through your company.
  2. Confirm the credibility of your company.
  3. Motivate the buyer.
  4. Prove business loyalty.
  5. Emotionally connect with clients, customers, and prospects; build a relationship with them.

With consistency, repetition is key! By presenting the same image over and over again, people will remember your business and all that it stands for every time they see, think of, or hear of it.

Build credibility by fostering trust and maintaining professionalism. No one wants to do business with someone who is unorganized, uneducated in their field, or is not reputable. Your image should be clean and well-structured. Be sure to show who you’ve worked with and how you’ve benefitted your clients.

Start and uphold a positive and special relationship with each client. By emotionally bonding with clients, you’re creating a pleasant experience with them, and, thus, building trust. Building trust, then, leads to credibility!

Persuasion and negotiation skills must come into play when trying to motivate a buyer. Show that you understand what your client wants and needs and how you can satisfy them. A mission statement or tagline is ideal as a part of your branding in striving to motivate your client or prospect.

Loyalty goes along with building a good relationship. It is vital to give your clients your undivided attention, as well as to give honest and realistic opinions. Displaying trust and loyalty towards clients allows them to trust and be loyal to you in return, which generates positive relationships.

Let’s take a look at LPDeezign & Marketing’s branding:

Upon visiting the website, the first thing to notice is the color scheme and layout of the site. At the very top of the page is a slideshow previewing the portfolio of various projects. All blog entries are on the left, and all other information about LPDeezign & Marketing, including updates, mission statement, and services, is on the right. The same three colors, black, orange, and white, as well as the same fonts, are used throughout the entire page. Through this organization, we immediately capture consistency and credibility without reading any material.

As we scroll down the page, there are Mission and Vision statements, an About section, and descriptions of the services LPDeezign & Marketing offers. The content within these sections demonstrate LPDeezign & Marketing’s loyalty towards clients, motivation for company’s improvement, and an overall good relationship with the client. Click on the images below to view at larger scales:

As finally stated in the Mission Statement, LPDeezign & Marketing is “in business to improve your business.” Other strategic words and phrases used in the Mission Statement are “dedicated,” “providing our customers,” “quantifiable,” and “meaningful.” In the About section, it is stated that LPDeezign & Marketing will “strive to increase your online visibility and bottom-line profitability in order to remain a step ahead of your competitors.” In the remaining Deezign, Marketing, and Production sections, recurring phrases such as “partners with clients,” “for the clients,” and “enhance the client’s branding strategy” show how much LPDeezign & Marketing is willing to do for its clients. From this, our loyalty towards our clients is demonstrated, and they are likely to be motivated to work with us from the assurance of our services. With loyalty and motivation in hand, LPDeezign & Marketing and its clients are bound to build great relationships.

Remember:  consistency, credibility, relationship, motivation, loyalty. These five objectives serve as the basis for your successful company brand.

Come back every Friday for brand new Brand U tips on marketing and branding!