Tag: Chicago

Tips for Instagram 2015-2016

We’ve found these 10 tips from Union Metrics to be helpful when trying to build your presence on Instagram.

  • Post content outside US business hours. Instagram is most active on nights and weekends.
  • Post 1-2 times a day to get the most engagement per post.
  • Don’t stop posting for long periods of time or you will lose followers.
  • Post more photos than videos, as photos get more engagement than videos do on Instagram.
  • Post only high-quality imagery using the Instagram aesthetic. Filters are not necessary.
  • Use 3-10 hashtags per post. Don’t go crazy with 25 hashtags; it’s annoying and doesn’t gain you anything.
  • Try a mix of hashtags to find out what works best for you. There is no one-size-fits-all hashtag.
  • Consider adding hashtags in a comment separate from a post’s caption.
  • Don’t add new hashtags to older posts. They won’t be discoverable in Instagram’s search.
  • Try new things to find out what works best for your audience.If you have any questions or need help maintaining your Instagram account, please contact us.
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Learn From These 5 Innovative Mobile Marketing Campaigns

The term “mobile marketing” previously referred to phones, but alas, this is no longer the case.  These days, one could be referring to an iPad or maybe not even a phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three!

As the definition of “mobile” evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to one’s ideas.

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