The marketing process is older than you may think.
Since the invention of movable type in 1450, media has influenced potential consumers to buy certain products and services. Following the mass production of the printing press, magazines, posters and billboards began to gain in popularity as ways of advertisement before the turn of the 20th century. In fact, posters became so popular in London that they were briefly outlawed in 1839. With further technological advancement, targeting greater audiences became easier. By 1950, radio, television and telemarketing became common practices managed by marketing departments. By 2000, internet, email, and search engines began to further assist companies in developing their target audiences.