Archive: June 13, 2011

Sales and Marketing – Who’s on first?

The climate is changing. The days when marketing departments were out in left field…..alone to defend their marketing strategies are long gone. Sales departments were also told “you’re on your own” when it came to how they reached their sales goals. Today, the baseline is blurred. Sales and Marketing departments are now building relationships with each other to reach fourth base…continue reading

Mission & Vision for Brand Strategy

Mission and vision statements are two other important factors to add to your company’s website to optimize your brand strategy. Each are made up of one to two sentences describing a business’ noncommercial reasons for being, and it should include the overall function, purpose, and aim of the business. Mission and vision statements are so vital primarily because it tells clients exactly what your business is all about; it gives them a precise reason for why they should choose to hire you for service. Also, it is entirely valuable for you and your employees to use them as a reference in order to maintain focus, organization, and stability within the company so that you can all work as a team towards one unanimous goal.

The mission and vision statements combined should answer the following questions:

1. What do you do?

2. How do you do it?

3. Why do you do it?

4. For whom do you do it?

5. What will you do?

Use your own answers to these questions as elements for your business’ mission and vision statements. Let’s use Lpdeezign & Marketing, Inc.‘s mission and vision statements to exemplify:

Mission
We are dedicated to providing our clients with comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results. We are in business to improve your business.

Vision
Our vision is to ensure your brand will stand out by innovating creative solutions that will effectively communicate you to your audience.

 

1.  What? “Comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results.”

2.  How? “By innovating creative solutions that will effectively communicate you to your audience.”

3.  Why? “We are in business to improve your business.”

4.  For whom? “Our clients;” “your brand;” “to your audience.”

5.  Our will? “That will effectively communicate you to your audience.”

Think of the mission and vision statements as a promise that you cannot break to your clients. Every word in those statements must be applied for when you are conducting service.

Tip: Before starting a new project or working with a new client, read over your mission and vision statements so that you know exactly what you need to focus on.

Come back next Friday for a brand new Brand U post!

 

Wikipedia for SEO Benefit

Wikipedia is one of the most popular websites used around the world. As a result, businesses use Wikipedia to enhance SEO and improve their rankings on search engines.

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Why Your Business Needs Facebook

The social media world is booming these days, especially with Facebook. Let us emphasize BOOMING. If you don’t have a Facebook account, it’s as if you don’t exist and are unconnected with the rest of the world.

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The Power of Video Marketing

Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase online presence and more. In essence, video marketing has the potential to do it all!

You can read the full article by accessing the following: The Power of Video Marketing

Importance of Keywords in SEO

Using keywords in your content is perhaps one of the most important tips for optimal SEO performance because it will improve your ranking on pages in search engine results. They are what people use to find desirable content and services online and should be factual and relevant to your site. Using the right amount of keywords and strategically placing them throughout your content, titles, tags, URLs, and even image names is vital. With too few keywords, you will not rank as high on search engine pages, but with too many, your content will be marked as spam. Think about it:  when searching online, how often do you click to the third fourth, even second pages? Moreover, how often do you click on spam links? Links on the first page use the most common and relevant keywords, know where to place them, and use them with stability. About 10%-20% of site content should be made up of keywords.

So how do you pick the right keywords? First, imagine how you would search for your own site. What words would you use to get to your website, content, and images? Make a list of those words and keep them handy for when you update your website. Another simple way would be to visit other sites similar to yours, and see what words they use often or add links to.

A more technical and precise way to discover worthy keywords is by using the Google Keyword Tool on Google Adword. A Google account is necessary, of course, but once you sign in, click on the “Reporting and Tools” tab, then on “Keyword Tool.” Here Google will tell you which keywords have the most competition (most popular), local (U.S.) and global monthly searches, and amount of traffic brought to your site using those words. Click the image below for an example keyword search:

Google Adword Keyword Tool

For Lpdeezign & Marketing Inc., we searched the keyword “branding” because it’s a relevant word we often use. First focus on the Local Monthly Searches. The keyword with the highest local monthly searches is “brand,” a short-tail keyword, with over 4 million monthly searches. This tells us that we should use this word more often as opposed to “branding” with only 301,000 monthly searches. Potential clients may be looking for design and marketing services, and the Google Keyword Tool tells us that they are more likely to search “brand” instead of “branding.”

While short-tail keywords are crucial for popularity, it’s also good to opt for long-tail keywords, which are more specific, relevant, and less competitive keywords or phrases. A word such as “brand” will be entered into a search query more often, but a phrase like “logo maker” will generate more relevant results.

 

Long-tail Keyword

 

An easy way to turn a keyword into a long-tail keyword is to add phrases like “how to” or “importance of” (see what we did in the title?). For example, “how to create a brand” is a great long-tail keyword.

So remember:

  1. Don’t overuse or underuse keywords. About 10%-20% of your content should be made up of keywords.
  2. Balance short-tail keywords with long-tail keywords. Both popularity and relevancy are equally important when marketing your entity.

Check back every Wednesday for a new SEO tip of the week!

 

 

 

Significance of Logos

A logo is a small symbol that reflects upon a company’s concept and values. As part of a company’s branding, it conveys personality and leaves a lasting impression. Compared to a name, a logo is an alternative way to remember a company and its services simply because humans tend to retain images more than words in their memories. When first creating a logo, it’s a good idea to make the name of your business a part of the symbol because it allows consumers to more easily remember who you are. Consider the following factors when creating a logo:

– Color
– Shape
– Size
– Letters
– Fonts
– Concept

After creating a logo, it’s extremely important to post it on every marketing element of your business:  web pages, flyers, business cards, t-shirts, etc. Also, use the same logo over and over again. You want everyone to become familiar with your logo and know that it represents your company. Take a look at these examples of logos:

 

 

 

 

 

An Inspirational Thought…

This is a quote by Peter Drucker, a writer and management consultant, that was recently posted on Facebook that inspired all of us here at Lpdeezign & Marketing:

The best way to predict the future is to create it.
– Peter Drucker

Each of us has big dreams, personally and in business, and naturally, we want to achieve our dreams as best and as fast as we can. So how can we only hope that tomorrow, next week, or next year will go our way? Technically, we cannot see into our futures, but instead we can set goals and follow through with them. Make plans for your future, and it will turn out just the way you want it to be.

Follow Peter on Twitter for more inspirational quotes, and come back for more Creative Spotlight Wednesdays!