Archive: June 29, 2011

How to Create Discussion in Blogs

Many bloggers tend to make the mistake of having their blogs be a one-way channel for discussion. In other words, they tend to write on a regular basis but leave minimal opportunity for readers to interact and give feedback on the material. Here’s an analogy:  while out at a social event, there is a particular woman you’re communicating with who is doing the vast majority of the talking, and you’ve barely said two sentences. How likely are you to stick around her when you feel deprived of including your input? You’d probably end up conversing with someone else with whom you feel invited to share your thoughts and who responds to your statements as well. The same concept applies for an interactive blog.

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What to Know Before Buying Domain Names

Domain names with .com, .org, and .net are on a first-come, first-served policy as long as you have good intentions for using the particular domain name. You have no right to violate trademark law, which means that you must make sure that your domain name does not violate someone else’s domain name rights, you must not engage in cybersquatting (claiming domain names and later selling them for profit), and all statements made in the registration agreement must be complete, accurate, and truthful.

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Blogging According to Google

It seems fairly obvious that Google is the giant when it comes to web searching and ranking sites. Of course there are other search engines out there such as Bing, Yahoo, etc.; however, Google has managed to completely dominate the online search engine world.  If you are not writing and doing as Google says you should do, then you are missing out on what surely can be revenue-generating opportunities for you or your business.  Within the following  article, an expert teaches us the key best practices associated with blogging and how it all relates to the process in which Google, and other search engines, assign rankings and recognize your blogs.  READ MORE…

 

How to Market Your Brand With YouTube

Brand U Friday

We here at Lpdeezign & Marketing cannot stress this enough:  today, the world is all about efficiency and popularity. Would you rather read a newspaper article or watch the news? How about watching an instructional video versus a how-to brochure? We guess you’d probably rather watch a video instead of read print. So would your customers. Videos allow us to send messages with sounds, words, pictures, and motion all at once. And what better place than the Internet is there to watch them? YouTube is undeniably the most popular video sharing website used by people all around the world. With 2 billion views per day and 3.7 billion searches per month, YouTube has proved itself as a vital tool as a part of the social media toolbox for expanding a brand’s awareness. And as a child of Google, the #1 search engine, you bet YouTube owns almost as much of the Internet as its parent does. Following are some tips of how to use YouTube to optimally promote your brand on YouTube.

What to upload:

– Announcements for new products/features
– Interviews
– Recorded Webinars
– Event highlights
– User-submitted videos
– Instructional videos

Tips for your YouTube channel:

–  The name of your channel should be the name of your business.
– Include the link to your website under “Website.”
– Write a description for why viewers should watch your videos.
– Fill out the “About” section. Give a description of what your business is. Also include a link to your website here!
– Make sure to use good keyword strategy for all of your written content!

Tips for uploading videos:

– Come up with attention-getting titles for your videos
– Always write a description of what the video is about. Take advantage of keywords and links here!
– Include tags, as many as you want!
– Make sure to set your privacy level to “public.”
– Allow comments, ratings, and comment voting to get your viewers to communicate with and about your business!
– Group similarly-themed videos into playlists to keep them organized.

Tips for promoting videos:

– Embed videos on your website.
– Post bulletins to subscribers.
– Tweet and post on Facebook about your playlists and videos.
– Include links to your channel in email newsletters.

Tracking and optimization:

– Utilize YouTube Insight, which provides statistics on viewer demographics, total views, videos most viewed, and traffic sources.

If you have not yet done so, sign your business up for a YouTube account now! Also, come back next week for a brand new Brand U Friday!

 

Domain Names: .com vs .net

When was the last time you visited a .net website? How about a .com website? Our guess is that you’ve probably been on more .com websites than .net ones. We rarely ever visit .net websites because more end with the domain .com, and, therefore, we often assume that most websites we hear and talk about end with .com. Also, .net sites usually identify networks or associations, whereas business’ websites usually end in .com. We typically need to be notified of when a website ends in .net because otherwise we will assume the domain is .com, type in the incorrect URL, and the site will not show up. This will take a longer time to find the website, and these days, time is too precious of a commodity to be wasting even a second, especially on the Internet. Thus, in creating a domain name for your website, it is most reasonable to end the URL with .com.

Websites with a .net domain are not necessarily bad, though. Sometimes one will go to buy a .com domain with a desired domain name, but unfortunately, it will be already taken by another .com site. Instead, that person will either change the words in the site address or use the desired address with .net. The biggest concern with changing your domain name to have a .com site is that you’re prone to using longer, more specific, and less common long-tail keywords, which can be an advantage in terms of originality. However, the sites listed on the first page of Google have shorter, more common keywords with super high competition, so in this case, you would rather use the .net domain to stay with the competition on that first page.

.net vs .com

A photo representing the conflict between .net and .com

 

With a .net domain, it’s still possible to achieve high rankings on search engines, but you just have to make sure that you put in the extra effort into your branding methods so that clients and prospects are aware that your website ends with .net and not .com. Also, your competitors most likely have .com sites. If your branding efforts with your .net domain equal that of your competitors’ efforts with their .com domains, already your .net site is losing traffic compared to your competitors. Today, entrepreneurs opt to do less and earn more, and, therefore, using a .com domain is, again, preferable over a .net domain for good search engine optimization.

Come back next week for a new SEO Tip of the Week!

100 Awesome Marketing Stats

Check out this video from Hubspot with 100 statistics about marketing. Hubspot is a company based in Cambridge, Massachusetts that helps small businesses grow and become successful through Internet marketing strategies. In this video, the Internet marketing strategies discussed are inbound/outbound marketing, search engine optimization (SEO), social media, blogging, Facebook, and Twitter. Here’s a preview of some of the stats and “bottom lines”:

– “…We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis on inbound marketing

– Fact:  Google is the new Yellow Pages. – Search engine optimization

– 63% of companies using social media say it has increased marketing effectiveness, among other benefits. – Social media

– Blog reading peaks around 10am. – Blogging

– Facebook is overtaking Google and Yahoo in total time spent online. – Facebook

– US Twitter users are more educated than the general population. – Twitter

Come back next week for a new Creative Spotlight post!

Learn From These 5 Innovative Mobile Marketing Campaigns

The term “mobile marketing” previously referred to phones, but alas, this is no longer the case.  These days, one could be referring to an iPad or maybe not even a phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three!

As the definition of “mobile” evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to one’s ideas.

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Using Twitter to Market Your Business

Twitter is the second most popular social media site under Facebook (ebizmba.com). Therefore, we strongly recommend you use it for your business if you’re not doing so already. A Twitter account for your business can help promote your brand, blog, or website. Enlighten your followers about your business’ updates and activity. Be sure to link back to your home page or specific pages within your site.

Communicate with your customers, as well as people who are interested or related in your field. It’s not enough to just post tweets talking about your business. Ask questions to your followers about news or what they would like to see on your site, and respond to any of their tweets, too. Follow users who are related to your business, and perhaps they’ll follow you back.

Advertise your business’ upcoming events! Get your followers interested and add a link to the event’s page. Also, upload some photos or videos during your event to show what a great time people are having. Create a hash tag for your event so that people can communicate with each other about the event. After, include links to a recap of your event on your blog.

Just like on Facebook, keep track of your business’ feedback on Twitter using these three ways:  favorite tweets as testimonials; use seach.twitter.com; and retweet. Each time someone compliments your business, favorite it by clicking on the star under each tweet. Then, you will have a list of testimonials about your company under your Favorites tab. This way you can send this link to anyone who asks about what others think of your company.

LPDeezign & Marketing Inc.'s Favorite Tweets

Favorite Tweet

Search.twitter.com allows you to search your business to see what anyone and everyone has said about your business. Search hash tags, user names, or keywords, and favorite them as well.

search.twitter.com

Retweet some of your favorite tweets so that your followers can instantly see who is talking about you and how often.

Retweet

If your employees have Twitter accounts, they can promote your business to their followers by tagging your business or using hash tags. Your network will expand through your employees, which means more opportunities for sales, and so the outcome of all of this is more money for you.

Come back next week for a brand new Brand U Friday!

Market Offline Events Through Internet

As we have previously mentioned, the social media world is booming. Without engaging in the Internet and its resources, it’s as if you’re not in the loop. A great way to optimize your business’ SEO is to market your events online. This doesn’t mean to create just a Facebook invite, send to all your friends, and expect them to partake in the event. You should blast your event before, during, and after the event. Doing so constantly markets your event and gives more exposure to your business as a whole. People will not want to miss your event, and they will want to know more about your business.

Before: Depending on the type of event you are hosting, create a separate site, or page on your site, and include information about the event. Talk about what it is, who will be there, where it will be, when, and why you are hosting it. Give a preview to potential attendees of what topics will be discussed and if there will be any featured speakers or performers. This will give them an opportunity to network with others about the event, which is only a benefit for you because they are acting as a marketing tool for your business. Broadcast it through social media sites and blogs.

During: Assign a particular area at your event so that guests can share multimedia in real-time. Capture photos and videos and automatically update them to your website, Facebook, and Twitter. Create a hash tag just for your event to allow guests to communicate with each other throughout the event on Twitter.

After: Take all of the photos, videos, and status updates you posted at the event and use them to recap your event in your blog or website. Allow guests to comment on the multimedia so that people are still talking about your event. This will help promote your business for the next event. Keep record of all multimedia from every event and store it in an archive, and publish this archive to your website.

Come back next Wednesday for a new SEO tip of the week!

Tips for Successful Entrepreneurship

A common reason for why many independent and small businesses fail is that they do not prepare themselves for the running of their businesses before they launch. It is important to thoroughly research the industry you want to partake in and develop a plan for your business’ creation and growth. Consider these 5 helpful tips for successful entrepreneurship:

1. Find your niche. What makes you unique? How will you be different from any competitors out there? Brainstorm ideas while considering your strengths and weaknesses.

2. Be practical. Inspiration and ideas play a large part in the creation of your business and its brand, but you also must have a concrete plan with realistic goals and logical actions to reach those goals.

3. Bring value to your business. People will buy more of what they need and is useful as opposed to something that has no purpose other than attraction. A good way to go about this is to research popular demands and changes in the economy or a particular environment.

4. Promise less, but do more. This is a great strategy to use to be impressive to customers because it seems like you put in extra effort to please them. This also saves you from making promises that can’t be kept.

5. Always follow up with customers. One of the biggest mistakes entrepreneurs make is not following up with customers after they’ve given service. Follow-ups allow customers to give feedback on your business whether it be good or bad. The good feedback reminds you to continue your same process, but the bad feedback will only tell you what and how to improve.

Come back next Tuesday for a new Creative Spotlight post!

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