Archive: May 27, 2011

Graphic Design Chicago

What is “Branding?”

Welcome to Brand U Fridays, Lpdeezign & Marketing, Inc.‘s weekly tip for strategic marketing, creative solutions, and unique branding! Every Friday, we will post a new tip about how to create, communicate, deliver, and exchange services and/or products that benefit clients, partners, and, generally, society.

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What is “Branding?”

Welcome to Brand U Fridays, Lpdeezign & Marketing, Inc.‘s weekly tip for strategic marketing, creative solutions, and unique branding! Every Friday, we will post a new tip about how to create, communicate, deliver, and exchange services and/or products that benefit clients, partners, and, generally, society.

So what does the word “brand” mean anyway? According to the American Marketing Association (AMA), a brand is a name, term, sign, symbol, design, or combination of those intended to identify the goods and services of a seller, as well as to differentiate themselves from other sellers. Basically, it gives a business a unique image to make its offered services stand out from competitors’ services. Good branding is so important for a company to have because it is the representation of that company andhow people remember it. Let’s put it this way:  it is the first and lasting impression of your company and its services on prospects and clients. If your company doesn’t leave a good impression on others, how would you expect them to be interested in your services?

Below are five objectives that optimal branding should achieve:

  1. Clearly and consistently deliver marketing strategies through your company.
  2. Confirm the credibility of your company.
  3. Motivate the buyer.
  4. Prove business loyalty.
  5. Emotionally connect with clients, customers, and prospects; build a relationship with them.

With consistency, repetition is key! By presenting the same image over and over again, people will remember your business and all that it stands for every time they see, think of, or hear of it.

Build credibility by fostering trust and maintaining professionalism. No one wants to do business with someone who is unorganized, uneducated in their field, or is not reputable. Your image should be clean and well-structured. Be sure to show who you’ve worked with and how you’ve benefitted your clients.

Start and uphold a positive and special relationship with each client. By emotionally bonding with clients, you’re creating a pleasant experience with them, and, thus, building trust. Building trust, then, leads to credibility!

Persuasion and negotiation skills must come into play when trying to motivate a buyer. Show that you understand what your client wants and needs and how you can satisfy them. A mission statement or tagline is ideal as a part of your branding in striving to motivate your client or prospect.

Loyalty goes along with building a good relationship. It is vital to give your clients your undivided attention, as well as to give honest and realistic opinions. Displaying trust and loyalty towards clients allows them to trust and be loyal to you in return, which generates positive relationships.

Let’s take a look at LPDeezign & Marketing’s branding:

Upon visiting the website, the first thing to notice is the color scheme and layout of the site. At the very top of the page is a slideshow previewing the portfolio of various projects. All blog entries are on the left, and all other information about LPDeezign & Marketing, including updates, mission statement, and services, is on the right. The same three colors, black, orange, and white, as well as the same fonts, are used throughout the entire page. Through this organization, we immediately capture consistency and credibility without reading any material.

As we scroll down the page, there are Mission and Vision statements, an About section, and descriptions of the services LPDeezign & Marketing offers. The content within these sections demonstrate LPDeezign & Marketing’s loyalty towards clients, motivation for company’s improvement, and an overall good relationship with the client. Click on the images below to view at larger scales:

As finally stated in the Mission Statement, LPDeezign & Marketing is “in business to improve your business.” Other strategic words and phrases used in the Mission Statement are “dedicated,” “providing our customers,” “quantifiable,” and “meaningful.” In the About section, it is stated that LPDeezign & Marketing will “strive to increase your online visibility and bottom-line profitability in order to remain a step ahead of your competitors.” In the remaining Deezign, Marketing, and Production sections, recurring phrases such as “partners with clients,” “for the clients,” and “enhance the client’s branding strategy” show how much LPDeezign & Marketing is willing to do for its clients. From this, our loyalty towards our clients is demonstrated, and they are likely to be motivated to work with us from the assurance of our services. With loyalty and motivation in hand, LPDeezign & Marketing and its clients are bound to build great relationships.

Remember:  consistency, credibility, relationship, motivation, loyalty. These five objectives serve as the basis for your successful company brand.

Come back every Friday for brand new Brand U tips on marketing and branding!

Importance of Opening Links in a New WindowImportance of Opening Links in a New Window

Importance of Opening Links in a New Window

Generally, when we click links on a web page, a new page will be opened on the same page of your web browser. We continue to read on the new page and perhaps click on other links that lead us to more sites on the same page. Eventually, we may want to return to the very first page we were on, so clicking the “Back” button several times sounds feasible.

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Importance of Opening Links in a New Window

Generally, when we click links on a web page, a new page will be opened on the same page of your web browser. We continue to read on the new page and perhaps click on other links that lead us to more sites on the same page. Eventually, we may want to return to the very first page we were on, so clicking the “Back” button several times sounds feasible. To preserve the first page you were on, you can open the link in a new window. This is done by right-clicking and selecting “Open Link in New Window.” However, wouldn’t it be better to just normally left-click once on the link and have it automatically open in a new window? In today’s society, it is often preferred that we click as little as possible because time is too precious to be wasting any second on one extra click.

On WordPress, you can easily choose for all of your links to open in new windows. After linking the highlighted text, there is a drop-down box where you can choose to open the link in the same window or a new window. Select “Open Link in a New Window.”

Open Link in New Window

If links in your content are not opened in a new window, the following statistics (taken from Google Analytics) are hindered for your site:

– Bounce Rate increases. (Bounce rate is the rate at which visitors enter a site and leave it rather than continuing to view other pages within the same site.)

– Average time on the site is obviously reduced because as soon as a new link is opened on the same page, the time that visitor spends on your site is cut. You want your viewers to spend as much time as they can on your site.

– Page view per visit will be small because visitors are deprived of interacting with your site.

Bottom Line:  Always remember to set your links to open in new windows!

Check back every Wednesday for a new SEO tip!

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