Tips for Instagram 2015-2016

We’ve found these 10 tips from Union Metrics to be helpful when trying to build your presence on Instagram.

  • Post content outside US business hours. Instagram is most active on nights and weekends.
  • Post 1-2 times a day to get the most engagement per post.
  • Don’t stop posting for long periods of time or you will lose followers.
  • Post more photos than videos, as photos get more engagement than videos do on Instagram.
  • Post only high-quality imagery using the Instagram aesthetic. Filters are not necessary.
  • Use 3-10 hashtags per post. Don’t go crazy with 25 hashtags; it’s annoying and doesn’t gain you anything.
  • Try a mix of hashtags to find out what works best for you. There is no one-size-fits-all hashtag.
  • Consider adding hashtags in a comment separate from a post’s caption.
  • Don’t add new hashtags to older posts. They won’t be discoverable in Instagram’s search.
  • Try new things to find out what works best for your audience.If you have any questions or need help maintaining your Instagram account, please contact us.
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