We here at Lpdeezign & Marketing have mentioned before that people want efficiency and popularity. Watching is preferred over reading; videos are preferred over books.
Many bloggers tend to make the mistake of having their blogs be a one-way channel for discussion. In other words, they tend to write on a regular basis but leave minimal opportunity for readers to interact and give feedback on the material. Here’s an analogy: while out at a social event, there is a particular woman you’re communicating with who is doing the vast majority of the talking, and you’ve barely said two sentences. How likely are you to stick around her when you feel deprived of including your input? You’d probably end up conversing with someone else with whom you feel invited to share your thoughts and who responds to your statements as well. The same concept applies for an interactive blog.
When was the last time you visited a .net website? How about a .com website? Our guess is that you’ve probably been on more .com websites than .net ones. We rarely ever visit .net websites because more end with the domain .com, and, therefore, we often assume that most websites we hear and talk about end with .com. Also, .net sites usually identify networks or associations, whereas business’ websites usually end in .com. We typically need to be notified of when a website ends in .net because otherwise we will assume the domain is .com, type in the incorrect URL, and the site will not show up. This will take a longer time to find the website, and these days, time is too precious of a commodity to be wasting even a second, especially on the Internet. Thus, in creating a domain name for your website, it is most reasonable to end the URL with .com.
Websites with a .net domain are not necessarily bad, though. Sometimes one will go to buy a .com domain with a desired domain name, but unfortunately, it will be already taken by another .com site. Instead, that person will either change the words in the site address or use the desired address with .net. The biggest concern with changing your domain name to have a .com site is that you’re prone to using longer, more specific, and less common long-tail keywords, which can be an advantage in terms of originality. However, the sites listed on the first page of Google have shorter, more common keywords with super high competition, so in this case, you would rather use the .net domain to stay with the competition on that first page.
With a .net domain, it’s still possible to achieve high rankings on search engines, but you just have to make sure that you put in the extra effort into your branding methods so that clients and prospects are aware that your website ends with .net and not .com. Also, your competitors most likely have .com sites. If your branding efforts with your .net domain equal that of your competitors’ efforts with their .com domains, already your .net site is losing traffic compared to your competitors. Today, entrepreneurs opt to do less and earn more, and, therefore, using a .com domain is, again, preferable over a .net domain for good search engine optimization.
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As we have previously mentioned, the social media world is booming. Without engaging in the Internet and its resources, it’s as if you’re not in the loop. A great way to optimize your business’ SEO is to market your events online. This doesn’t mean to create just a Facebook invite, send to all your friends, and expect them to partake in the event. You should blast your event before, during, and after the event. Doing so constantly markets your event and gives more exposure to your business as a whole. People will not want to miss your event, and they will want to know more about your business.
Before: Depending on the type of event you are hosting, create a separate site, or page on your site, and include information about the event. Talk about what it is, who will be there, where it will be, when, and why you are hosting it. Give a preview to potential attendees of what topics will be discussed and if there will be any featured speakers or performers. This will give them an opportunity to network with others about the event, which is only a benefit for you because they are acting as a marketing tool for your business. Broadcast it through social media sites and blogs.
During: Assign a particular area at your event so that guests can share multimedia in real-time. Capture photos and videos and automatically update them to your website, Facebook, and Twitter. Create a hash tag just for your event to allow guests to communicate with each other throughout the event on Twitter.
After: Take all of the photos, videos, and status updates you posted at the event and use them to recap your event in your blog or website. Allow guests to comment on the multimedia so that people are still talking about your event. This will help promote your business for the next event. Keep record of all multimedia from every event and store it in an archive, and publish this archive to your website.
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Using keywords in your content is perhaps one of the most important tips for optimal SEO performance because it will improve your ranking on pages in search engine results. They are what people use to find desirable content and services online and should be factual and relevant to your site. Using the right amount of keywords and strategically placing them throughout your content, titles, tags, URLs, and even image names is vital. With too few keywords, you will not rank as high on search engine pages, but with too many, your content will be marked as spam. Think about it: when searching online, how often do you click to the third fourth, even second pages? Moreover, how often do you click on spam links? Links on the first page use the most common and relevant keywords, know where to place them, and use them with stability. About 10%-20% of site content should be made up of keywords.
So how do you pick the right keywords? First, imagine how you would search for your own site. What words would you use to get to your website, content, and images? Make a list of those words and keep them handy for when you update your website. Another simple way would be to visit other sites similar to yours, and see what words they use often or add links to.
A more technical and precise way to discover worthy keywords is by using the Google Keyword Tool on Google Adword. A Google account is necessary, of course, but once you sign in, click on the “Reporting and Tools” tab, then on “Keyword Tool.” Here Google will tell you which keywords have the most competition (most popular), local (U.S.) and global monthly searches, and amount of traffic brought to your site using those words. Click the image below for an example keyword search:
For Lpdeezign & Marketing Inc., we searched the keyword “branding” because it’s a relevant word we often use. First focus on the Local Monthly Searches. The keyword with the highest local monthly searches is “brand,” a short-tail keyword, with over 4 million monthly searches. This tells us that we should use this word more often as opposed to “branding” with only 301,000 monthly searches. Potential clients may be looking for design and marketing services, and the Google Keyword Tool tells us that they are more likely to search “brand” instead of “branding.”
While short-tail keywords are crucial for popularity, it’s also good to opt for long-tail keywords, which are more specific, relevant, and less competitive keywords or phrases. A word such as “brand” will be entered into a search query more often, but a phrase like “logo maker” will generate more relevant results.
An easy way to turn a keyword into a long-tail keyword is to add phrases like “how to” or “importance of” (see what we did in the title?). For example, “how to create a brand” is a great long-tail keyword.
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Generally, when we click links on a web page, a new page will be opened on the same page of your web browser. We continue to read on the new page and perhaps click on other links that lead us to more sites on the same page. Eventually, we may want to return to the very first page we were on, so clicking the “Back” button several times sounds feasible.
Generally, when we click links on a web page, a new page will be opened on the same page of your web browser. We continue to read on the new page and perhaps click on other links that lead us to more sites on the same page. Eventually, we may want to return to the very first page we were on, so clicking the “Back” button several times sounds feasible. To preserve the first page you were on, you can open the link in a new window. This is done by right-clicking and selecting “Open Link in New Window.” However, wouldn’t it be better to just normally left-click once on the link and have it automatically open in a new window? In today’s society, it is often preferred that we click as little as possible because time is too precious to be wasting any second on one extra click.
On WordPress, you can easily choose for all of your links to open in new windows. After linking the highlighted text, there is a drop-down box where you can choose to open the link in the same window or a new window. Select “Open Link in a New Window.”
If links in your content are not opened in a new window, the following statistics (taken from Google Analytics) are hindered for your site:
– Bounce Rate increases. (Bounce rate is the rate at which visitors enter a site and leave it rather than continuing to view other pages within the same site.)
– Average time on the site is obviously reduced because as soon as a new link is opened on the same page, the time that visitor spends on your site is cut. You want your viewers to spend as much time as they can on your site.
– Page view per visit will be small because visitors are deprived of interacting with your site.
Bottom Line: Always remember to set your links to open in new windows!
Check back every Wednesday for a new SEO tip!