The brief history of marketing

The marketing process is older than you may think.

Since the invention of movable type in 1450, media has influenced potential consumers to buy certain products and services. Following the mass production of the printing press, magazines, posters and billboards began to gain in popularity as ways of advertisement before the turn of the 20th century. In fact, posters became so popular in London that they were briefly outlawed in 1839. With further technological advancement, targeting greater audiences became easier. By 1950, radio, television and telemarketing became common practices managed by marketing departments. By 2000, internet, email, and search engines began to further assist companies in developing their target audiences.

Save for search engine optimization, many of the aforementioned means of marketing are falling out of fashion. In the United States, unsolicited emails were banned by the Can-Spam Act in 2003 and the National Do Not Call List led many Americans to opt out of receiving calls from telemarketers. The popularity of print advertisement may also be declining, but the internet has created a way for providers to interact with their consumers in ways unlike any before. Client and company relationships are continually being established through branding, sharing and feedback via social media such as Facebook, Twitter, Instagram, WordPress, LinkedIn, and countless other sites.  Much of this facilitation is accomplished through third parties similar to Lpdeezign, who specialize in marketing, rather than through separate departments within companies.

Many businesses aim to focus on constructing goods and services based on what people express interest in, opposed to building products that they’d later have to convince people that they need. This is purely economic – basing production on the input of consumers will usually become more profitable as demand is already inherent. Marketing has largely become an analysis of the desires of demographics in order to create products and services that provide the greatest satisfaction for the greatest number of people.