Social Media Marketing Tips For Your Small Business
Lots of business is based on social media marketing these days, so if you’re not in the Internet loop, catch up! Check out these 10 helpful ways to incorporate social media into your small business’ marketing strategy, and watch your numbers soar!
1. Blog! Blogs surprisingly are of most value to a small business’ online marketing strategy, even though social networking sites are more popular to use. Blogs, with proper SEO strategy, help your small business’ website get good rankings on search engines for whenever Internet users enter specific keywords in a search query. There are countless blogging sites to choose from, but some of the more popular ones are WordPress, Blogger, Blogspot, and Technorati. When you develop your blog, make sure the content is substantial and enjoyable for you and your readers. You don’t want to write about something boring, and your readers surely wouldn’t want to read something boring either! Also, be sure to utilize good SEO techniques so that your website can be ranked highly. Write well, proofread, use SEO, and promote! The image below shows Lpdeezign‘s blog on WordPress:
2. Research Other Blogs! Look up a few blogs relative to your small business and industry, and interact with them! This only gives your blog more exposure, and perhaps other blogs will interact with yours! However, to get other blogs to respond to you, be sure that your comment on a post or blog is of value and not just a generic message with a link telling the blogger to visit your site. Show significant thought and genuine interest in another’s blog, and generate conversation! Keeping in touch may just turn in that particular blogger into an important contact, and from this, you’d gain a good business relationship. Then, they could be promoting your blog and business, and vice versa, which in turn, gets more business and money for everyone!
3. Facebook! Facebook is the #1 social networking website (Ebizmba.com); it’s almost unacceptable to not have at least a personal account. With that said, Facebook can only benefit your small business because it allows you to post any kind of content or multimedia to advertise your services, and it is quite the promotion tool. A smart step to take along the path of optimizing your small business’ Facebook strategy would be to check out competitors’ pages/profiles and see how they use Facebook to market their business. Check out what they post, who their tagging, what kinds of multimedia or content their sharing, and even how many friends they have.
4. Twitter! Twitter is a great tool to quickly share short thoughts and links to web pages and multimedia. Just like with Facebook, do some research on your competitors’ Twitter accounts and see how they use it. Also, search for popular trending topics relative to your business and industry, and include those in your tweets as much as you can when appropriate.
5. LinkedIn! Like Facebook and Twitter, reserve your business name on LinkedIn, and do some research on related businesses in your industry to see how they use it. Also, join groups and interact with the other members and businesses in the group! Connect with competitors and customers, too.
6. Local Social Networking Strategies! Foursquare and other check-in social networks are great for showing people in a particular area that you’re around, and anyone within the area who needs your services should come to you. Adding your business to a directory puts you on the map, and you’re able to promote your business to locals in your vicinity.
7. Business Reviews and Comments! Keep record of your traffic and numbers: who visits your site, how many visitors you get, bounce rate, etc. Google Alerts is a great tool for the most recent news on your competitors and your related industry. Sign up, choose what you want to get alerts about, and whenever news comes up about those topics, you’ll immediately be notified through email with a link directly to the article. Google Analytics is also a good tool to use to keep track of the traffic within your small business’ website.
8. Multimedia! Uploading images, videos, and audio to multimedia sites such as YouTube, Flickr, and BlogTalkRadio helps expose your site to a broader audience and gives your followers a chance to watch and listen instead of reading, like usual. After uploading your multimedia, others can comment and give feedback, allowing you to converse and create discussion with people from a different area of the Internet.
9. Brand Consistency! With so many social networks to keep track of, it’s important that all usernames are the same for the sake of consistency and professionalism. Before registering for any social network, it would be wise to check to make sure your desired username is available for all social networks on a site such as Namechk. Maintaining various social networks comes with the need to speak with a common voice throughout all of them, meaning your messages, comments, tweets, etc. should all have a similar tone. Concerning your small business’ email address, a Gmail or Yahoo! address doesn’t look as professional as one with your company’s domain. The image below shows where the username “Lpdeezign” is taken or available on various social networks:
10. Integrate Social Networks! To save time in separately posting content to each of your social network, use a tool such as Social Oomph or Sprout Social to integrate all of your social networks onto one platform. This way you can post to Twitter, Facebook, your blog, Flickr, and more all at once!
Keep these strategies in mind for an optimal social marketing strategy, and come back next week for a brand new Brand U Friday!