How to Create Discussion in Blogs

Many bloggers tend to make the mistake of having their blogs be a one-way channel for discussion. In other words, they tend to write on a regular basis but leave minimal opportunity for readers to interact and give feedback on the material. Here’s an analogy:  while out at a social event, there is a particular woman you’re communicating with who is doing the vast majority of the talking, and you’ve barely said two sentences. How likely are you to stick around her when you feel deprived of including your input? You’d probably end up conversing with someone else with whom you feel invited to share your thoughts and who responds to your statements as well. The same concept applies for an interactive blog.

To engage in conversation with readers on your blog, you should, first and foremost, make sure to keep comments open for all posts so that readers have an opportunity to reply. Otherwise, readers won’t be able to supply feedback on your content. Without feedback, how are you supposed to know you’re gaining readers’ interests, or gaining readership at all?

Along with keeping comments open, choose to not moderate them. When readers know their comments have a chance to be disapproved, they think twice about responding at all. In the long run, you’ll have less conversation than you would with free, unmonitored comments.

When you do receive comments on your blog, always respond to them! Then readers may comment back to your reply, and this is how conversation is generated within your blog.

Pose questions in your content to give readers a direct, wide-open opportunity to interact. Ask for advice, resources, or feelings about the particular blog topic.

Don’t limit yourself to conversation just within your blog; view other blogs related to yours, and comment on their posts, too. Get their attention, and chances are they will reply to your comment. Later, they might comment on a post in your blog.

Remember:  Allow comments, question your readers, and always reply. If there is no interaction going on in your blog, create it! Comments are reciprocal, so reach out and comment on another’s blog.

Blog Conversation

Here, the different colored thought bubbles represent individuals’ ideas, and the pink represents your blog, the focus of the conversation.

Come back next Wednesday for a new SEO post!