Learn From These 5 Innovative Mobile Marketing Campaigns

The term “mobile marketing” previously referred to phones, but alas, this is no longer the case.  These days, one could be referring to an iPad or maybe not even a phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three!

As the definition of “mobile” evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to one’s ideas.

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