Mission & Vision for Brand Strategy
Mission and vision statements are two other important factors to add to your company’s website to optimize your brand strategy. Each are made up of one to two sentences describing a business’ noncommercial reasons for being, and it should include the overall function, purpose, and aim of the business. Mission and vision statements are so vital primarily because it tells clients exactly what your business is all about; it gives them a precise reason for why they should choose to hire you for service. Also, it is entirely valuable for you and your employees to use them as a reference in order to maintain focus, organization, and stability within the company so that you can all work as a team towards one unanimous goal.
The mission and vision statements combined should answer the following questions:
1. What do you do?
2. How do you do it?
3. Why do you do it?
4. For whom do you do it?
5. What will you do?
Use your own answers to these questions as elements for your business’ mission and vision statements. Let’s use Lpdeezign & Marketing, Inc.‘‘s mission and vision statements to exemplify:
We are dedicated to providing our clients with comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results. We are in business to improve your business.
Our vision is to ensure your brand will stand out by innovating creative solutions that will effectively communicate you to your audience.
1. What? “Comprehensive deezign and/or marketing solutions, unmatched consulting services, and quantifiable, meaningful results.”
2. How? “By innovating creative solutions that will effectively communicate you to your audience.”
3. Why? “We are in business to improve your business.”
4. For whom? “Our clients;” “your brand;” “to your audience.”
5. Our will? “That will effectively communicate you to your audience.”
Think of the mission and vision statements as a promise that you cannot break to your clients. Every word in those statements must be applied for when you are conducting service.
Tip: Before starting a new project or working with a new client, read over your mission and vision statements so that you know exactly what you need to focus on.
Come back next Friday for a brand new Brand U post!